Which eCommerce metrics are most important to track

There are a variety of eCommerce metrics that online stores can track in order to gauge their performance. By understanding which metrics are most important, store owners can focus their attention on the areas that will have the biggest impact on their business.

Download our free guide to learn more about the 5 core eCommerce metrics!

In this guide, you'll learn about:

  • The 5 types of eCommerce metrics you must know about
  • Common eCommerce analytics mistakes
  • How to configure Google Analytics for eCommerce
  • The essential Google Analytics metrics and reports for eCommerce
  • Tracking your social media marketing campaigns for eCommerce
  • Ready-made eCommerce reports you can use right now

Key takeaways: 

  • Analytics information about your target audience is critical to tailor your offering
  • Focus on the marketing channels that fit your brand
  • Use behavioral data to improve your conversion rate
  • Track your marketing efforts to optimize your spend and ROI

As an online business, you need to be tracking five essential metrics in order to make data-driven decisions. By understanding which of these five metrics are most important for you, you can focus on the actions that have the biggest impact on your bottom line. 

To help get you started, we’ve created a free download with all five of these eCommerce metrics and actionable advices. Start tracking and improving your eCommerce performance today!

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