What is GraphQL: And why it might be your secret weapon

As new technological innovations continue to emerge, buoyed by an explosion of digital devices and changing consumer habits, businesses continue to search for the fastest and most effective means of keeping up with the changing digital ecosystem.

Many have adopted new technology stacks, including API-driven headless CMS platforms as a means of producing and delivering content for all of the right channels.

But just as all CMS platforms aren’t created equally, neither are all APIs. Several organizations are already using GraphQL for their API needs, but what is it, and how does it compare to API standards such as REST?

In this guide, you'll learn:

  • What is GraphQL?
  • How does GraphQL querying work?
  • What is REST (and is it old news)?
  • GraphQL vs REST
  • Why marketers should care about GraphQL
  • GraphQL in action: How Netflix used GraphQL for its marketing tech team
  • Using GraphQL with Core dna
  • And many more.
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