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About Nintendo

Nintendo is one of the world's largest video game companies and has created some of the best-known and top-selling video game franchises, such as Mario, The Legend of Zelda, and Pokémon. This company was founded in 1889 and has been reinventing the wheel ever since. Nintendo Australia has been growing on the Core dna platform for the past 10 years and has gone through five major website redesign projects as well as thousands of smaller projects and updates.

The Challenge

As a global brand, Nintendo Australia requires a lot from their platform. Some of these requirements include the flexibility to grow and scale quickly to meet changing business and market needs; the ability to develop and launch major projects quickly; an easy to use and update backend that meets varied content publishing needs; and most importantly, a secure platform that meets local and global compliance requirements for consumer privacy.

Nintendo is an ever-changing company and also requires a platform that is as agile as they are; allowing for major redesign projects on short notice, without the excessive costs normally associated with projects of this magnitude.

The Results

Core dna has been able to meet and exceed all of these needs, allowing Nintendo Australia to meet the global standard of quality and the online channel stability that their brand requires. Most importantly, the Coredna platform has helped them deliver the best global standard online experience for their fans.

Nintendo Australia also takes advantage of the multi-site functionality of Core dna, as they manage hundreds of websites with just one log-in. This makes managing their vast website easy and more manageable. 

The Core dna platform and support provided by the team has allowed Nintendo Australia to launch and re-launch multiple major website rebuild projects to coincide with major product launches in short periods of time, at a much lower cost than it would have been on other platforms. Core dna has proven to be agile enough to make urgent and major user experience changes to meet global business and corporate requirements.

Nintendo Case Study

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