Mechanica Selects Core dna's Digital Experience Platform (DXP) to Extend Digital Solutions Portfolio

Boston, Massachusetts: Core dna today announced that Mechanica, a next-generation brand development and marketing firm, has selected Core dna’s Digital Experience Platform (DXP) to enhance its digital offering to customers.

The Core dna DXP enables agencies to quickly build, deploy, and manage complex websites. As a new, approved Core dna agency partner, Mechanica augments its current digital offering with ready-built enterprise applications, world-class design and a user experience that delivers on clients’ increasingly demanding requirements.

The Core dna DXP is based on object-based content management with applications like Pages, Blogs, E-commerce and Events integrated seamlessly into the one website with a slick back-end. Mechanica clients will benefit from enterprise-level security, speed-to-market and single login content management to make complex sites simpler.

“Core dna’s innovative DXP allows us to extend our existing digital solutions in a rapid, easy-to-use and secure platform,” said Micah Donahue, a principal and contact strategy director at Mechanica. “Our agency is now even better-positioned to provide world-class services across our clients’ entire digital ecosystem.”

Core dna enters Boston market

Australian software company Core dna expanded into the North American market in late 2015 with the opening of its Boston office. North America currently dominates the global Web Content Management market, accounting for “60% of worldwide revenue,” according to technology research firm Gartner. Core dna has entered the market to disrupt the current website development approach.

Sam Saltis, CEO of Core dna, said, “In the last 12 months we have seen a significant increase in the level of interest and number of enquiries from the USA and Canada, as well as the on-boarding of trusted partner agencies. The opening of the Boston office allows Core dna to deliver the same level of dedicated local support and service as it does to its Australian partners to those based in the USA.”

About Mechanica

Mechanica is an 11-year-old firm focused on solving problems and creating opportunities for restless marketers by being strategically based, creatively expansive and humanly fixated. Work spans brand and contact strategy, design, digital, advertising, events, PR and social media. Current clients include: Neighborhood Health Plan, High Liner Foods, Sea Cuisine, Saucony, Brainshark, Northeastern University’s D’Amore McKim School of Business, PeopleFluent, OSRAM SYLVANIA, Akamai, Kronos, and Nuance. For more information visit

About the Core dna DXP

Core dna DXP (Digital Experience Platform) is a SaaS website platform that helps agencies build, deploy, and manage complex websites. The Core dna DXP has been operating in Australia for over 15 years, and expanded into Boston in 2015. Customers on the Core dna DXP include Nintendo Australia, Frontier Touring, Freedom Foods, and Tribeca Flashpoint College.

To request a demo of the Core dna DXP:

For more information on the Core dna DXP:

Return to news