Going direct-to-consumer: The definitive guide

Big name brands such as luggage manufacturer Away and office supplies manufacturer Quill have already taken the leap with D2C marketing and D2C selling campaigns, and we’re anticipating that more manufacturers will do the same in 2020 and beyond.

While the barriers to enter the fray as a startup D2C brand are relatively low, you have to remember that you are competing against retail giants like Amazon and Walmart who have already established a massive customer following.

This is why it is crucial for you to have a strategy in place that will help you become a distinguished brand and disrupt the status quo.

In this guide, you'll learn:

  • What is D2C?
  • Direct-to-consumer vs Wholesale
  • Wholesale marketing strategies
  • How D2C companies approach marketing
  • Is D2C here to say or just a passing fad?
  • Should big brands sell directly to consumers (instead of through retailers)?
  • Why manufacturers are going D2C
  • Startup vs. Legacy: Who has the upper hand?
  • The benefits of selling D2C
  • Things you should know before going D2C
  • How to get started in D2C

And many more. 

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