# Core dna > Core dna is a unified digital experience platform (DXP) for multi-property operators — one > backbone for content, commerce, orchestration, and 140+ integrations, with no middleware tax. > Teams model content once and publish everywhere, sell every business model (B2C, B2B, > subscriptions, marketplace) from a single commerce engine, and push a change across every > property with approval, audit, and rollback — increasingly driven by AI and agentic workflows. Core dna's model is "four capabilities, one platform": Content & Commerce, Automate your operations, Manage your properties, and integrations. Its current focus is AI-led operations — describe a change or launch a campaign across every digital property in one prompt, backed by an MCP server, AI-powered actions, and AI enterprise search. Built for multi-brand retailers, franchises, membership organizations, LMS/education, D2C manufacturers, and other multi-location operators consolidating a fragmented stack. ## Platform - [Platform overview](https://www.coredna.com/platform): The unified DXP and its four core capabilities. ## Content & Commerce - [Content management (CMS)](https://www.coredna.com/content-management-platform): Model content once, publish across every property. - [Ecommerce](https://www.coredna.com/ecommerce-platform): One engine for B2C, B2B, subscriptions, and quote-to-cash. - [Orchestration](https://www.coredna.com/automations-workflows): Coordinate content and commerce across properties. - [Forms & data capture](https://www.coredna.com/forms-data-capture): Build forms and capture leads and data. - [MCP server](https://www.coredna.com/connect-core-dna-to-ai-agents): Connect Core dna to AI agents via the Model Context Protocol. - [AI enterprise search](https://www.coredna.com/search-platform): AI-powered on-site and enterprise search. ## AI & Automation - [Agentic workflows](https://www.coredna.com/agentic-workflows): AI agents that run operational workflows. - [Automation & scheduling](https://www.coredna.com/automation-scheduling): Schedule and automate recurring operations. - [AI-powered actions](https://www.coredna.com/ai-powered-actions): Trigger platform actions from natural-language prompts. - [Approval & governance](https://www.coredna.com/approval-governance): Approval, audit, and rollback for changes. ## Manage Your Properties - [Multi-site architecture](https://www.coredna.com/multi-site-orchestration): Run many sites and brands from one system. - [Sites & environments](https://www.coredna.com/sites-environments): Manage sites, environments, and deployments. - [Roles & permissions](https://www.coredna.com/roles-and-permissions): Granular access control across teams. - [Brand governance](https://www.coredna.com/brand-governance): Enforce brand consistency across properties. ## Solutions — By Model & Function - [B2B commerce](https://www.coredna.com/b2b-ecommerce-platform): B2B contract pricing and commerce. - [B2C commerce](https://www.coredna.com/b2c-ecommerce-platform): Direct-to-consumer commerce. - [Marketplace](https://www.coredna.com/marketplace-platform): Multi-vendor marketplaces. - [Headless / hybrid CMS](https://www.coredna.com/headless-digital-experience-platform): Headless and hybrid delivery. - [Platform consolidation](https://www.coredna.com/cms-ecommerce-platform-consolidation): Replace a fragmented CMS and ecommerce stack. - [Replatforming](https://www.coredna.com/replatforming): Migrate off legacy platforms. - [Infrastructure](https://www.coredna.com/infrastructure): Hosting, scale, and reliability. - [For marketers](https://www.coredna.com/for-marketing-teams): Value for marketing teams. - [For executives](https://www.coredna.com/for-executive-teams): Value for executive teams. - [For developers](https://www.coredna.com/for-development-teams): Value for development teams. ## Solutions — By Industry & Operator - [Multi-location operators](https://www.coredna.com/multi-location-operators): Franchises, chapters, and locations. - [Multi-brand retail](https://www.coredna.com/multi-brand-retail): Multiple brands from one backbone. - [Direct to consumer / manufacturing](https://www.coredna.com/direct-to-consumer-platform): D2C for manufacturers. - [Retail](https://www.coredna.com/for-retail): Retail sector. - [Media](https://www.coredna.com/for-media): Media and publishing. - [Franchises](https://www.coredna.com/franchise-platform): Franchise operations. - [Membership organizations](https://www.coredna.com/membership-management-software): Memberships and associations. - [LMS & digital learning](https://www.coredna.com/education-cms-platform): Education and learning platforms. ## Resources - [Features](https://www.coredna.com/features): Full feature catalog. - [Integrations](https://www.coredna.com/integrations): 140+ certified connectors (SAP, NetSuite, Salesforce, and more). - [Customers](https://www.coredna.com/customers): Case studies and results. - [Guides](https://www.coredna.com/guides): In-depth how-to guides. - [Blog](https://www.coredna.com/blogs): Articles and insights. - [Documentation](https://hub.coredna.com/docs/): Developer documentation hub. - [Services](https://www.coredna.com/for-services): Professional services. ## Pricing & Getting Started - [Pricing](https://www.coredna.com/pricing): Plans and pricing. - [Get started](https://www.coredna.com/get-started): Request a demo or begin onboarding. ## Latest Blog Posts - [llms.txt: do you need it, and does it actually work?](https://www.coredna.com/blogs/llms-txt-do-you-need-it): What llms.txt does for AI models, and what actually moves AI-search results. - [Contentstack alternatives in 2026](https://www.coredna.com/blogs/contentstack-alternatives): Comparing Core dna, Kontent.ai, Sanity, and more on agentic experience, governance, and commerce. - [ERP for B2B e-commerce: boost efficiency or bust?](https://www.coredna.com/blogs/b2b-ecommerce-erp-what-you-need-to-know): Whether ERP truly delivers seamless B2B e-commerce integration. - [How V-ZUG runs its whole service operation on Core dna](https://www.coredna.com/blogs/how-vzug-runs-its-service-operation-on-core-dna): Managing B2B and B2C on one platform with ERP integration and automation. - [Agentic operations vs agentic commerce: what's the difference?](https://www.coredna.com/blogs/agentic-operations-vs-agentic-commerce): How AI agents buying for shoppers differs from running every property by prompt. - [Can you run your whole website by describing what you want?](https://www.coredna.com/blogs/run-your-website-with-ai): Operating content and commerce across markets by describing what you want. - [Shopify Plus alternatives for multi-property operators](https://www.coredna.com/blogs/shopify-plus-alternatives-multi-property-operators): Core dna, commercetools, VTEX, and more compared. - [BigCommerce alternatives for multi-property operators](https://www.coredna.com/blogs/bigcommerce-alternatives-multi-property-operators): Core dna, Salesforce, Adobe Commerce, commercetools, and others compared. - [From days to a sentence: 10 multi-property workflows on Core dna MCP](https://www.coredna.com/blogs/10-multi-property-workflows-core-dna-mcp): Workflows that now run from plain-English prompts. - [6 best orchestration platforms for fragmented workflows in 2026](https://www.coredna.com/blogs/6-best-orchestration-platforms-for-b2b-and-b2c-workflows): Platforms that unify B2B and B2C workflows into one automated flow. - [B2B pricing engine: why mid-market distributors don't have one](https://www.coredna.com/blogs/b2b-pricing-engine): Why a native B2B pricing engine matters for contract rates and ERP sync. - [Headless CMS with native commerce: what you need to know](https://www.coredna.com/blogs/headless-cms-with-native-commerce-what-you-need-to-know): Headless CMS platforms with native B2B and B2C commerce, compared. - [How Save a Life runs its online courses platform on Core dna](https://www.coredna.com/blogs/how-save-a-life-runs-a-full-certification-platform-on-core-dna): Unifying LMS, CMS, and ecommerce for certification and payments. - [Contentful alternatives: 6 platforms that solve its biggest pain points](https://www.coredna.com/blogs/6-contentful-alternatives): Core dna, Storyblok, Sanity, and more for content and commerce. - [The enterprise AI agents: untangling the spaghetti](https://www.coredna.com/blogs/the-enterprise-ai-agents-untangling-the-spaghetti): Giving AI agents access to enterprise systems without losing control. - [Liferay alternatives: 7 platforms enterprises should consider](https://www.coredna.com/blogs/Liferay-alternatives-7-platforms): Comparing DXPs on cost, complexity, and content/commerce/orchestration. - [6 rules of enterprise ecommerce replatforming](https://www.coredna.com/blogs/6-Rules-of-Enterprise-eCommerce-Replatforming): Framework, orchestration, and personalization strategies for replatforming. - [Does your Lighthouse score really affect your SEO?](https://www.coredna.com/blogs/How-lighthouse-score-affect-seo): Why Google ranks on real user data, not synthetic audits. - [How to boost AI visibility in search algorithms](https://www.coredna.com/blogs/techniques-for-boosting-visibility-in-ai-search-algorithms): Strategies to improve discoverability in AI search. - [AEO and GEO optimization guide](https://www.coredna.com/blogs/aeo-and-geo-Optimization-guide): Differences between AEO, GEO, and SEO, with practical tactics. ## Optional - [Why Core dna](https://www.coredna.com/why-coredna): Why teams choose Core dna. - [About us](https://www.coredna.com/about-us): Company background. - [Help & FAQ](https://www.coredna.com/help): Support answers and FAQs. - [Partner ecosystem](https://www.coredna.com/partner-ecosystem): Partners and programs. - [Contact us](https://www.coredna.com/contact-us): Get in touch. - [Careers](https://www.coredna.com/careers): Open roles at Core dna.