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More Than a CMS

What is Core dna?

Core dna is a complete digital experience platform (DXP) that helps the marketing team build and optimize complex, dynamic websites with less code than ever before - all from a single login.

Sure, it allows you to manage your Content, but it also provides a comprehensive suite of apps to manage digital Connections, Interactions, and Transactions.

 
Engage your Connections with Core dna apps to manage your CRM, marketing automation, personalization, forms, membership programs, directories and more.
 
Talk to your audience through Interactions, with apps to manage newsletters, surveys, events, competitions, and workflows.
 
Process Transactions with catalogues, commerce, vouchers and fundraising apps.
 
With the ability to manage multiple sites from the one login, Core dna DXP is an enterprise grade hosted SaaS solution that gives marketers the flexibility, speed, and efficiency they need in a highly secure cloud.
Content

Content

Create an engaging online experience with the Content family. Boasting a clean user interface, reliable asset management, and complete digital integration, Core dna delivers a content management system that can meet your business demands.

Connections

Connections

The Connections family is designed to make creating and using a customer relationship management system straightforward and scalable. Within the applications, you can assign levels of membership for personalisation and collaboration.

Interactions

Interactions

Do you need to connect with your customers, colleagues, or partners? The Interactions family consists of applications that promote collaboration and engagement.

Transactions

Transactions

The Transactions family is made up applications that support eCommerce requirements. Transactions allows for inventory management, personal and financial detail storage, and revenue recording.

What Core dna can do for you

Deploy in weeks, not months
Deploy in weeks, not months

Build complex, highly dynamic, and personalized websites rapidly with less code than ever before. Build in parallel and launch with the press of a button.

SaaS – log in from your browser
SaaS – log in from your browser

No upfront costs or fixed term contracts, no infrastructure management, patches or upgrades - for a low monthly fee, Core dna delivers flexibility, scalability, and reliability.

Personalize digital experiences
Personalize digital experiences

With personalization at its core, Core dna allows you to create higher converting user experiences by delivering custom user-based content, targeted messages, and offers.

Simplify your day
Simplify your day

Discard the glut of bookmarks, user names, passwords and synchronisations - manage your digital properties with just one Core dna login, allowing you to share data between properties and applications in one secure Core dna database.
 

Enterprise grade
Enterprise grade

Core dna combines the power of software and best-of-breed infrastructure in one scalable solution at a fraction of the cost. A fully redundant enterprise hybrid cloud powered by Rackspace, Core dna scales dynamically to provide a consistent web experience for users.

World-leading security
World-leading security

Core dna utilizes Gartner-leading Imperva web application firewalls as one of many measures to protect apps and data from cyber attack with real-time threat rule updates. Security is at the forefront of every layer of Core dna.

SaaS – it makes sense
SaaS – it makes sense

No capital expenditure or fixed term contracts, no infrastructure management, patches or upgrades - for a low monthly fee Core dna delivers flexibility, scalability, and reliability. Be secure in the knowledge that the Core dna team is managing your customers’ data.

Zero downtime deployment
Zero downtime deployment

Don’t be nervous about deployments. Use Git repositories and branches to manage code deployments to staging or production sites without missing a single visitor. 

Design freedom
Design freedom

Create truly engaging and personal user experiences on any screen or device without back end development. Core dna websites run on HTML, CSS, and JavaScript, with the ability to leverage Smarty as a templating language.

Velocity = profitability
Velocity = profitability

Launch projects in weeks, not months - Core dna eliminates back end development and provides the ability to develop in parallel, presenting front end web developers with the tool set to build complex websites, faster and with less code.

Eliminate hosting
Eliminate hosting

Hosting is a headache for any agency – operating system updates, application patches, plugin incompatibilities, maintenance downtime, after-hours support, argh – let Core dna manage it all!

Exceptional support
Exceptional support

With dedicated account management and development outsourcing resources, Core dna is the perfect partner to increase the capacity of your agency.

Low code
Low code

Build complex web properties with HTML, CSS, and JavaScript. The use of Smarty allows front end web developers to create and implement componentized, reusable template designs.

Framework agnostic
Framework agnostic

Create any design using the front end technology and frameworks that you know and love – Core dna doesn’t require you to use specific templates or libraries.

Object-based builds
Object-based builds

Display any content with a modular approach via block functions, installed in templates at the HTML layer.

Developer documentation
Developer documentation

Access developer documentation and personalized rapid support to solve your problems. Get involved and contribute - Core dna fosters a passionate community and provides direct access to roadmap planning.

Brands that trust Core dna

Ready to build better websites?