How Personalization Works

How Personalization Works

Deliver personalized experiences, segment any content

Improve customer experiences with delivering content specific to that customer's interests. Personalization drives improved conversion, which means increased business results. With Core dna’s personalization engine, you can segment content from any application in Core dna’s DXP to deliver targeted messages, content and offers.

How Personalization Works

Core dna allows for segmentation of any content across any core dna application. How is this possible? Core dna DXP was built on the concept of personalization. The entire DXP platform and every application has the personalization engine integrated. Core dna allows you to target any content to specific users, or user groups from any application. Using personalization, Core dna can also create application access for content admins. If you want to have multiple bloggers on your site, but not allow them to edit pages, site administrators can restrict access to the blogs module for that user.

Benefits of Personalization

There are many ways you can use personalization to create amazing digital experiences for your customers. Using Core dna personalization you can:

  • Show specific content only to new or returning visitors
  • Change your website look and feel based by user.
  • Let users self select the content they see using interest groups.
  • Add or remove content or block functions based on use or user group.