Help Center

Software as a Service

If you are a business or individual just starting looking to learn about Software as a Service (SaaS) this is the place to find out what SaaS can do for you and your business and answer any questions.


    Why do I need a CMS? (-)

    For many organisations the need for a Content Management System boils down to two main factors;

    1. Internal pressure - the desire to easily create and manage content in a more efficient manner
    2. An awareness that solutions are available (at a price that is not preventative to using them)
    3. Legislation! As across the globe governments are tackling the accessibility of information and forcing organisations to comply.

    However, it is important to recognise that CMS solutions themselves have also evolved to the point where they are now:

    1. Genuinely easy to use
    2. Easier to deploy with pre-built, modular applications
    3. Stable products that are constantly developed by dedicated developers 
    4. Less costly (which in turn improves the return (profit) on investment)
    5. Standards enforcing - so that the legislative requirements can be met using the tools
    6. Strategically significant to an organisations operations.
    What is Software as a Service? (-)

    Core dna DXP is a Software as a Service platform. 

    Software as a Service (SaaS) is a way of delivering applications over the Internet through a subscription fee model instead of through traditional on-premises, licensed software models of the past.

    Instead of installing and maintaining software platforms, software-as-a-service is accessed via the Internet, eliminating complex computing infrastructure provisioning and maintenance tasks.

    SaaS applications are sometimes called Web-based software, on-demand software, or hosted software. Whatever the name, SaaS applications run on a SaaS provider’s servers. The provider manages access to the application, including security, availability, and performance.

    How can a SaaS application save me money? (-)

    Core dna is a fully managed SaaS platform, meaning that network, platforrm, security, hosting and sofware are all taken care of, lowering the burden on your IT team and reducing your IT costs. 

    Reduce your labor costs with pre-built appications and removing backend development, saving you money when you build your site, and in ongoing maintence. 

    SaaS platforms are delivered for a fixed monthly subscription cost which allows you to pay for what you need and use. Move to a consumption model and away from large capitol expenditures. 

    What are the characteristics of a SaaS application? (-)

    In SaaS, the user does not pay for the software itself. Instead, it works like a rental. They have the authorization to use it for a period of time and pay for the software that they are using. 

    A great way to think about SaaS is like going to a public park. You go to the park to enjoy a picnick, play with your dog, have a pickup frisbee game, etc. You have friends that also use the park. You might use it at the same time, or different times. You get to enjoy the park when you want to and as often as you would like, without having to mow the lawn, water the flowrs and maintain the jungle gym. Instead, you pay a fixed amount of taxes per month and for that, the park is available to you anytime. The maintence is taken care of for you, and local police patrol the area, keeping you and your family safe. 

    A “park” meets the key characteristics of the SaaS model.

SaaS Benefits

    What are the high level SaaS Benefits? (-)

    Software as a Service provides companies numerous benefits. At a high level, SaaS provides companies:

    1. Pre-built web applications that are completely managed from the software, hardware and support.
    2. Infrastructure that is enterprise, high availability. With support around the clock.
    3. Continuous updates & innovation so you never have to re-platform again.
    4. Delivered for a fixed fee per month.

SaaS Characteristics

    What is Multitenant Architecture? (-)

    Core dna is built as a multitenant platform. All users of Core dna login from a single login screen. 

    A multitenant architecture such as Core dna means that all users and applications share a single, common infrastructure and code base that is centrally maintained. Because Core dna clients are all on the same infrastructure and code base, Core dna can innovate more quickly and save the valuable development time previously spent on maintaining numerous versions of outdated code.

    Are SaaS applications customizable? (-)

    Although SaaS applcaitions such as Core dna DXP are Multitenented, users can easily customize applications to fit their business processes without affecting the common infrastructure. Because there is a seperation between that front-end experience layer and the Core dna DXP platform, clients can create their own interconnections using APIs and plugin to third party systems. Additionally, because of the way SaaS is architected, these customizations are unique to each company or user and are always preserved through upgrades. That means SaaS providers can make upgrades more often, with less customer risk and much lower adoption cost.

    Can SaaS improve my companies productivity? (-)

    SaaS application such as Core dna provide access to data from any networked device while making it easier to manage privileges, monitor data use, and ensure everyone sees the same information at the same time. You can work with a team in real time with out conflicts. 

    With the SaaS model, you can customize with point-and-click ease, making the weeks or months it takes to update traditional business software seem hopelessly old fashioned.

    Different from the traditional model, Core dna is a fully managed solition, meaning the application comes fully ready to use and a new website can be up in munites. This reduces the time spent in installation and configuration, and can reduce the issues that can get in the way of  the software deployment.

Popular help items

    Does Core dna require software to be installed on my computer? (-)

    No, Core dna technology is a web based, cloud hosted SaaS application. As long as you have an internet connection, you are able to login to your website from anywhere in the world. This approach allows us to constantly update our technology and have it instantaneously passed on to you. 

    Why should you invest in Coredna for your business? (-)

    Coredna is a software platform that is scalable for any business type. The base architecture is built in a way that allows you to grow your website in-line with business growth. All of our product families are tried and tested prior to being made available to users.

    Is Core dna privately owned? (-)

    Yes, Core dna is privately owned and operated from its offices in Melbourne, Australia and Boston, USA.

    What analytical applications are available? (-)

    Our comprehensive analytical usage statistics application allows you to capture information about customers and prospects, providing detailed information regarding how they find, interact with and eventually leave your site, helping you determine whether or not your goals and objectives are being reached.

    Can Core dna be used for websites? (-)

    Yes, Core dna creates a staged approach to building an effective website. It allows you to create a website that serves your current needs, while providing the flexibility to quickly and easily add products as your business grows. 

    Core dna is what differentiates an aesthetically appealing website from one also backed by strategy. While to the average user, the full capabilities of the DXP are not visible, its robust backend infrastructure provides your business with an unparelleled advantage. It offers the backend user the ability to effectively manage content, layout and statistics, whilst increasing ROI, attending to customer requests and ensuring the online strategy is fluid and traceable. 

    Can Core dna be used for microsites? (-)

    Core dna is built for flexibility, which allows the engine to be modified and scaled to suit the size and requirements of any site. This makes it ideal for rolling out a range of microsites for your business.

    What do you mean when you say the platform of tools you provide is integrated? (-)

    The "platform of tools" refers to the different product applications available within Core dna. The Core dna platform includes a range of applications that act as "tools" to make your website work for you and your business. These products are segmented into family groupings of transactions, content, connections and interactions. 

    Additionally, the integrated aspect highlights the ability to mix with other applications within the Core dna platform. The applications allow for design innovation and customisation not seen in most other popular CMSs.

    What differentiates Core dna from other CMS options? (-)

    Experience, Capability and Technology are what separate Core dna from the rest.


    The Core dna platform is the product of over a decade of experience in web solutions. Capitalise on our expertise across a variety of industries and leverage our reputation for excellence in web solutions by offering your users the benefits of a trusted brand. Core dna Partners instil confidence in the solutions they provide through our reliable platform that evolves with the online environment and adapts with their changing needs.


    Minimise risk and eliminate redundancy issues by ensuring your brand is well supported, understood and communicated using a robust software platform that will evolve with you and provide you with comprehensive support. Our team of designers and developers are highly qualified and passionate about what they do.


    Expand your range of business solutions and enhance your service offering by becoming a member of a program that combines complementary resources, maximising benefits and optimising use of resources. Share the value of technologies developed by partners and save time, money and opportunity costs, safe in the knowledge that our experienced software developers are continuously innovating, providing you with a competitive advantage and allowing you to focus on what you do best. Core dna is flexible, and can be adapted and implemented to fit a wide range of use cases.

    Do I need technical knowledge to use Core dna? (-)

    No, technical expertise is not needed in order to use Core dna. Core dna is built for businesses and the people that run them. You do not need a background in IT or knowledge of technical jargon, or programming language. As long as you have basic computer skills you will be able to use our straightforward and intuitive platform. 

    How does Core dna enhance usability? (-)

    Core dna software enhances usability in two ways.

    Firstly, the user experience is enhanced by allowing access to content and seamless navigation throughout the website.

    Second, usability is enhanced for the back end administrator. Functionality and accessibility to content allows the administrator to update and modify the website’s content as often as required and from any computer anywhere in the world through a remote access point.