Help Center

How can Coredna help my business?

Learn what Core dna can do for you.

How can Coredna help my business?

    What analytical applications are available? (-)

    Our comprehensive analytical usage statistics application allows you to capture information about customers and prospects, providing detailed information regarding how they find, interact with and eventually leave your site, helping you determine whether or not your goals and objectives are being reached.

    Can Coredna customize each visitor's experience? (-)

    Coredna can customize each visitor’s experience through the Personalization application and the Secure Member applications. These applications allow you to tailor the page design and content down to the individual.

    Can Coredna help me improve my online/offline strategy? (-)

    Yes, it can. The two most important reasons to use Coredna software are to:

    • Increase ROI
    • Improve and define online/offline strategy

    Due to the advanced nature of the software, the reports and trends available to the administrator make it a strong foundation for developing an offline strategy in line with your developed online strategy.

    It is important to remember that as time does not remain static, neither should your website's content. Coredna allows users to update content in line with offline strategy, breaking down barriers, thereby creating synergy, improving overall effectiveness and efficiency and maximising ROI.

    How Coredna's scalability will benefit your business (-)

    The service can be scaled in many ways. Essentially, whatever your needs are, whether they be small or large and no matter how they change over time, Coredna can cater for you. The library of applications Coredna offers allows for a website to incorporate new pre-built functionality at any time.

    How does Coredna continuously innovate? (-)

    Coredna is built as a continuously evolving solution, pioneering the new paradigm of design, build and enhance when it comes to websites. 

    We invest heavily in research and development in order to regularly offer new products and upgrades. Our experienced staff have specialized skill sets and continuously provide invaluable knowledge and innovation, which is passed on to all of our users on an ongoing basis. In addition, a community of over 200 users surrounding the platform constantly contribute to development, ensuring it remains relevant, and each module is designed to assist businesses achieve their objectives. This targeted innovation comes fully tested, and is available to all users of the software.

Popular help items

    Does Core dna require software to be installed on my computer? (-)

    No, Core dna technology is a web based, cloud hosted SaaS application. As long as you have an internet connection, you are able to login to your website from anywhere in the world. This approach allows us to constantly update our technology and have it instantaneously passed on to you. 

    Why should you invest in Coredna for your business? (-)

    Coredna is a software platform that is scalable for any business type. The base architecture is built in a way that allows you to grow your website in-line with business growth. All of our product families are tried and tested prior to being made available to users.

    Is Core dna privately owned? (-)

    Yes, Core dna is privately owned and operated from its offices in Melbourne, Australia and Boston, USA.

    What analytical applications are available? (-)

    Our comprehensive analytical usage statistics application allows you to capture information about customers and prospects, providing detailed information regarding how they find, interact with and eventually leave your site, helping you determine whether or not your goals and objectives are being reached.

    Can Core dna be used for websites? (-)

    Yes, Core dna creates a staged approach to building an effective website. It allows you to create a website that serves your current needs, while providing the flexibility to quickly and easily add products as your business grows. 

    Core dna is what differentiates an aesthetically appealing website from one also backed by strategy. While to the average user, the full capabilities of the DXP are not visible, its robust backend infrastructure provides your business with an unparelleled advantage. It offers the backend user the ability to effectively manage content, layout and statistics, whilst increasing ROI, attending to customer requests and ensuring the online strategy is fluid and traceable. 

    Can Core dna be used for microsites? (-)

    Core dna is built for flexibility, which allows the engine to be modified and scaled to suit the size and requirements of any site. This makes it ideal for rolling out a range of microsites for your business.

    What do you mean when you say the platform of tools you provide is integrated? (-)

    The "platform of tools" refers to the different product applications available within Core dna. The Core dna platform includes a range of applications that act as "tools" to make your website work for you and your business. These products are segmented into family groupings of transactions, content, connections and interactions. 

    Additionally, the integrated aspect highlights the ability to mix with other applications within the Core dna platform. The applications allow for design innovation and customisation not seen in most other popular CMSs.

    What differentiates Core dna from other CMS options? (-)

    Experience, Capability and Technology are what separate Core dna from the rest.


    The Core dna platform is the product of over a decade of experience in web solutions. Capitalise on our expertise across a variety of industries and leverage our reputation for excellence in web solutions by offering your users the benefits of a trusted brand. Core dna Partners instil confidence in the solutions they provide through our reliable platform that evolves with the online environment and adapts with their changing needs.


    Minimise risk and eliminate redundancy issues by ensuring your brand is well supported, understood and communicated using a robust software platform that will evolve with you and provide you with comprehensive support. Our team of designers and developers are highly qualified and passionate about what they do.


    Expand your range of business solutions and enhance your service offering by becoming a member of a program that combines complementary resources, maximising benefits and optimising use of resources. Share the value of technologies developed by partners and save time, money and opportunity costs, safe in the knowledge that our experienced software developers are continuously innovating, providing you with a competitive advantage and allowing you to focus on what you do best. Core dna is flexible, and can be adapted and implemented to fit a wide range of use cases.

    Do I need technical knowledge to use Core dna? (-)

    No, technical expertise is not needed in order to use Core dna. Core dna is built for businesses and the people that run them. You do not need a background in IT or knowledge of technical jargon, or programming language. As long as you have basic computer skills you will be able to use our straightforward and intuitive platform. 

    How does Core dna enhance usability? (-)

    Core dna software enhances usability in two ways.

    Firstly, the user experience is enhanced by allowing access to content and seamless navigation throughout the website.

    Second, usability is enhanced for the back end administrator. Functionality and accessibility to content allows the administrator to update and modify the website’s content as often as required and from any computer anywhere in the world through a remote access point.