Gartner defines a digital experience platform (DXP) as, “an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences.”
An enterprise DXP gives a brand the tools it needs to manage the presentation layer of their digital presence. All great DXPs combine integration and aggregation, content management, personalization, collaboration, workflow management, analytics, multichannel support as well as search and navigation.
Core dna is an enterprise platform.
What this means is that all the aspects of the technology are provided for your business. There is no need for you or your team to develop or manage any technology.
Core dna includes,