Features Overview

Explore the benefits of the Core dna managed web CMS

Personalization

Create a personalized content experience, tailored to each site visitor

Deliver Great Customer Experience

Drive great customer experiences by delivering content specific to a user's interests. Segmented, tailored content drives improved conversion, and that means greater business outcomes.

Targeted Messaging and Offers

The Core dna personalization engine allows you to segment content from any Core dna application to deliver targeted messages, content, and offers.

Differentiate First Time Visitors

Run campaigns welcoming a new visitor to your website, unfamiliar with your products or services. Reward those who return to your site with more advanced levels of information.

User Self-Customization

Generate additional site engagement by allowing users to self-select content that appeals to their needs and tastes.

Differentiate Contributors

Create different levels of access to different contributors. Ensure that a freelance blogger has merely restricted access levels to only the Blog module.