Deliver great customer experiences
Drive great customer experiences by delivering content specific to a user's interests. Segmented, tailored content drives improved conversion, and that means greater business outcomes.
Targeted messaging and offers
The Core dna personalization engine allows you to segment content from any Core dna application to deliver targeted messages, content, and offers.
Differentiate first-time visitors
Run campaigns welcoming a new visitor to your website, unfamiliar with your products or services. Reward those who return to your site with more advanced levels of information.
Generate additional site engagement by allowing users to self-select content that appeals to their needs and tastes.
Create different levels of access to different contributors. Ensure that a freelance blogger has merely restricted access levels to only the Blog module.