Features Overview

Explore the benefits of the Core dna managed web CMS

SEO & Marketing Campaigns

With a 360 degree view of your customer, create personalized, automated marketing campaigns to drive your business.


Search Engine Optimization

Manage canonical URLs, 301 redirects, custom file names, automatic sitemap.xml generation and dynamic meta tags to ensure your web property is optimised for Google web crawlers.
 

Single Customer View

Hold a single view of your customer across all marketing activities. Manage profiles to deliver 1 to 1 communications with your customers and prospects.

Email Marketing

Send personalized email campaigns to target customer segments. Notify customers or groups of customers when you have forthcoming sale periods, new product releases or promotions.

Dynamic Newsletters

Design dynamic newsletters that can be automatically and regularly sent to segmented audiences. Customized templates to reflect your brand style and tone.

Third Party Email Integration

Integrate your preferred email engine. Core dna integrates with Mailchimp, Mandrill, Salesforce Marketing Cloud, Constant Contact and many more.

Analytics Integration

Set up custom events and reporting using Google Analytics or Omniture. Export reports for further analysis.

Third Party CRM Integration

Synchronize your customer records into your preferred CRM tools such as Salesforce, Insightly, HubSpot and SharpSpring.

 

See all Marketing features