eCommerce website design best practices

A 36-point checklist to create the best eCommerce site

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What's in this guide


Site-wide rules

Before we delve into the essential requirements for inner-sections of an eCommerce website, let’s look into the fundamentals of an eCommerce site as a whole.

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Homepage checklist

Your home is usually the first page your customers see. And many successful eCommerce brands see their homepage as the first step of a customer journey. Do not make your home page a product listing page, use it to create an appeal.

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Catalog page checklist

Customers usually get to a product listing/catalog page through the search bar or by selecting a category on the navigation menu. The product page should never include all the products, otherwise, it will be too overwhelming. 

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Product page checklist

The product page is where you win or lose the customer. It’s what they shopper sees after they select a product from your catalog page.

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Cart page checklist

Once the customer has chosen the products that they want to buy, they will review the items in their basket.

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Checkout page checklist

Once customers are happy with the items in their basket, the customer will then want to purchase them. That’s where your checkout page comes in.

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