Growing and scaling
a successful eCommerce business

A comprehensive blueprint on how to start, build,
and grow a multi-million dollars eCommerce business

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What's In This Guide

 

Chapter 1: It takes an army to start & build a successful eCommerce business

Marshalling your efforts to strengthen one pillar exclusively leads to failure; pillars and sub-pillars are interconnected, sometimes, interdependent. Even neglecting an unimportant sub-pillar can result in a “leaking bucket” type situation.

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Managing your product inventory

Whether you store inventory in a warehouse, your basement, or a physical store, there are essential variables you need to be aware of.

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Shipping: Strategies and best practices

Can you afford to offer free shipping without cannibalizing your profit margins? Decide for yourself with these 4 steps.

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Order fulfillment 101

Congratulations, a customer has just ordered! Now for the fun part: getting that order into their hands.

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VIP customer service

There’s a plethora of tools and channels you can use to deliver great multi-channel customer service. And the size/type of store you run, often determines which channels and tools will yield better returns.

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Live chat: Best practices

Live chat is the closest thing to having staff members provide live customer support. Its sales boosting potential is irrefutable. Follow these 3 steps to hit the ground running with live chat.

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Help desk: Best practices

You know what will kill your team’s productivity? Answering scores of quick-fix questions repeatedly. That’s why online helpdesks are pivotal for providing support. They provide 3 huge benefits you can’t afford to be without

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Phone: Best practices

Have you ever left a voicemail for an eCommerce store? If you answered “never” or “rarely”, then you’re not alone. That being said, this might be changing. 

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Accounting and taxes

Probably the least glamorous eCommerce topic, but undeniably one of the most important. Especially for small businesses who keep their own books; because good luck trying to grow your store with one hand while fighting off the taxman’s dogged pursuit with the other.

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Spying on the competition

Using information gleaned from your competitors to learn, adapt, and evolve is what gives the insight to mold your store for solid growth.

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Gauging their customer satisfaction

If your customer has a nagging pain that neither you or your competitors are solving, how would that impact your ability to drum up more business?

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Magnifying profits with multi-channel marketing

How do you execute multi-channel marketing while avoiding a logistical and technical nightmare that “burns your wings” and forces sales to crash?

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Chapter 2: eCommerce marketing

The marketing world can feel like a formula 1 race track at times. Everything seems to be moving at breakneck speed and things are always changing. So listed here are the essentials of effective eCommerce marketing that fill your funnel.

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Start with accurate analytics

Identifying weaknesses starts with Analytics. If you have several months worth of data, you can begin to draw some conclusions about how visitors are interacting with your content and/or product.

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Engage and profit with email marketing

To squeeze the most returns from their email lists, eCommerce stores and online retailers need to segment, target, and follow up leads at various interest levels. In other words, you need a solid sales funnel.

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Wow customers with user reviews

Without user reviews on your eCommerce store, you are that deserted restaurant on a bustling day in a busy part of town. Your lack of social proof is in itself, negative social proof. And negative social proof crumbles your credibility and pushes potential customers away from your store.

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Cut through the noise with content marketing

Consumers don’t even blink at traditional advertising anymore. They’ll skip YouTube ads, ignore banners online, and trash irrelevant emails. Enter content marketing.

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Use influencer marketing to skyrocket exposure

Finding and persuading influencers can feel overwhelming when starting out. Follow these 3 steps to form a strong, focused start to influencer marketing

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Strengthen branding with social media

75% of consumers buy something after seeing it on social media. When used correctly, eCommerce retailers can harness social media to generate growth, sales, and a loyal audience.

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Scale with paid ads

Why you need to ramp up your outbound strategies with remarketing, and why it’s as simple as throwing out ads that link to your store.

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Chapter 3: Technical eCommerce

Erky interface and bad UX damages your reputation incur the wrath of customers, and worst of all zaps your ability to make sales. So, here are digital housekeeping necessities for a smooth functioning store.

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Offer different payment gateways

Did you know that: 50% of online shoppers would cancel their purchase if their preferred payment method isn’t available? Choose the right payment gateway by asking yourself these 3 question

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Fraud prevention: Why it matters

eCommerce merchants love holidays. Unfortunately, so do fraudsters. Here are a few basic recommendations for maintaining PCI compliance.

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Protect customer data with SSL encryptions

You absolutely need an SSL Certificate. There is no way around it. Here’s why.

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Back-end infrastructure

Website speed and infrastructure may seem trivial but are capable of having a meteor-like impact on your conversions.

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Chapter 4: Organization

Efficient organization marks the difference between a successful store and one on the road to diminishing sales and subsequent failure. Here are some areas of focus for a robust eCommerce base.

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Optimizing existing operations

Why you need to carve out your value proposition, thoroughly understand your customers, and use a brand-centric marketing that builds stronger relationships with your visitors.

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Magnifying profits by measuring your margins

Here are some vital eCommerce metrics you need to measure to understand your margins better.

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Strengthening your store with hiring the right staff

Decide where your store’s bottlenecks are. Then get your staff/specialists to double down efforts on those weak points. If you haven’t got a specialist for that specific thing, get one.

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Keeping positive cashflow

Things like marketing, demand, and logistics, are the muscles and bone of your business. But regardless of how strong your muscles and bones, you won’t survive without blood being pumped into/around them. Similarly, cash flow is the lifeblood of your eCommerce store.

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Product development: Expand your catalog

At some point, you’ll need to expand your existing store products or develop new ones to satiate emerging market demands. Here are a few ways you could do so.

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Product returns: Don’t let this be your Achilles heel

A solid returns policy will boost customer loyalty, reduce returns, and lift your conversions. Follow the steps below to craft your own profit-boosting return policy.

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