How to Stay on Top of Digital Assets
"Every two days now we create as much information as we did from the dawn of civilization up until 2003."
As Eric Scmidt's famous words echoed throughout the web back in 2010, many were skeptical about its accuracy and validity. In the end, it didn't matter because the message was clear: the creation of digital content is exploding at an unprecedented rate.
Such magnitudes of digital content have influenced how enterprises meet their content demands internally. Permeating every department from marketing to operations, from customer service to the staff Christmas party committee, it’s evident that every organizational constituent is building, communicating or launching something online.
The situation as it stands
Most organizations struggle to effectively streamline and manage their digital ecosystem. In fact, it's not uncommon for organizations to manage anywhere up to 25 different content management systems, software and subscription-based services at the one time. Let’s be clear: “Manage” feels like an overly apologetic word. “Hacking together” would be a more accurate description.
For a while, this was a perfectly reasonable approach for organizations to take. As the web evolved, so too did the realm of enterprise products and services. Many of these work swimmingly in isolation. Now, however, we rarely use such tools independently. For example, we might have a microsite streaming off our main corporate homepage, which links to a page promoting an event, which also processes online transactions, issues tickets and pushes attendee details to our mailing lists and CRM system.
It seems no digital activation is ever produced in isolation anymore. In order to be competitive, we need our assets to talk to each other. Even the smallest businesses are seen to be managing up to 5-10 websites simultaneously in order to maintain a competitive digital presence. For large enterprises, it could be up to 500.
Core dna steps up
Achieving success in today’s increasingly competitive digital landscape relies on an organization’s ability to flexibly conceptualize, adapt and implement new digital initiatives with incredible efficiency. These initiatives require strategy, planning and coordination of technical resources – and sometimes this can supersede an organization’s capability. This resource gap leads to blown out deadlines, mountainous technical costs, ineffective governance, broken systems, minimal knowledge sharing, and increased security risks.
This produces an interesting dichotomy: the more organizations plan and prioritize growth online, the more likely they are to suffer to a decline in productivity and produce unforeseen managerial headaches. Unanticipated challenges will undoubtedly arise from attempting to scale or from the complexities of integrating one new digital management service after another.
When managing an organization’s digital ecosystem, Core dna is moving mountains to simplify digital production from start to finish. Eliminating the need for backend developers, simplifying connected services and ensuring software is continually up to date are just some of the ways Core dna’s digital experience platform (DXP) is robust enough to handle every aspect of an organization’s digital requirements.
Core dna’s platform includes over 80 uniquely different, easy to manage applications that enable organizations to produce, edit and publish multiple sites from a single-login administration panel.
The Core dna DXP’s streamlined approach to digital production ensures that employees can focus more on what they do best; whether it be the strategy, user experience, the marketing or customer development, rather than absorbing precious time and energy in overcoming technical hurdles.
For Core dna, simplifying digital delivery is at the heart of its service.