Challenge

The retail industry is fiercely competitive. The web provides a means for retailers to rapidly increase sales and gain a strategic competitive advantage. Offering products via the web minimizes the impact of selling constraints created by location and our time-poor society, while opening up your business to a vast market of new customers and market segments.

Many retailers have already discovered the opportunities available through the web, and are using this medium as a way to boost sales and increase operational efficiency- so it is particularly important to differentiate your business online; through a highly visible, functional and engaging website that drives traffic and keeps customers coming back.

Solution

coreDNA can provide retailers with the edge they need to stand out from other online stores, providing the foundation for a robust online strategy that will attract and retain customers, helping execute measurable business outcomes in order to provide maximum return on your investment.

Pages, Help Manager, News Manager and Statistics come standard with the coreDNA online engine.

For a comprehensive solution we recommend Retailers also use the following modules:

Secure Member Pages
Integrated with coreDNA's Pages Module, secure member pages allows administrators to tailor content in a secure area of your website for different customer segments down to the individual.

Product Catalogue
The Product Catalogue Module provides structured product description pages linked from a global product list accessible to all site visitors. It incorporates pre-defined page sections for the placement of images, titles, codes, extended descriptions and other annotations.

e-Commerce
The e-Commerce Module enables online retailers to sell products online in a secure environment. Integrated with the Product Catalogue module, e-Commerce allows transactions to be placed and executed with speed and efficiency.

Newsletter Manager
Newsletter Manager is an application for creating a pre-formatted, full-colour, e-newsletters and e-communications containing text, graphics and web links, which can be instantly delivered by email to a dedicated database of recipients. This database can then be segmented for tailored communications.

Integrated with the Visitor Registration module administrators can automatically create their online newsletter recipient database.

coreDNA Modules are engineered for Search Engine Optimisation efficiency to improve website exposure and ensure optimum search engine rankings. Search engine optimisation increases traffic to a website, which ultimately leads to more enquiries and potential sales. For advanced SEO services, contact our online strategy consultants on 1300 758 566.

There are over 55 coreDNA Modules to choose from. Check out our complete Module List to learn more.