Midas needed a solution that would allow the franchise HQ to update website content with little or no intervention from IT staff.  Midas also hoped to capitalise on the web as a key marketing communications tool, allowing them to create and integrate campaigns.

Website Solution

coreDNA's content management system allows Midas to update website content internally without any programming or technical expertise, enabling simple segmentation of online information to various target audiences in a logical and intuitive manner.

The Visitor Registration Module provides Midas with a centralised CRM database. Using the Newsletter Module, coreDNA generates new revenue streams for Midas by providing the capability to create, track and integrate segmented e-marketing campaigns with radio, press, television, SMS and local promotional offers to target audiences via attractive email brochures.

Integrated with coreDNA's Statistics Module, Midas are able to achieve measurable, quantifiable results and comprehensive data on usage behaviour.

Poll systems and Feedback Modules enable Midas to gather additional information regarding customers and prospects centrally from their website. can manage events, marketing campaigns

The coreDNA News Module.provides visitors with the latest industry news, while enabling effective communication and management of key events.

In addition, the Midas website was enabled with the coreDNA Franchisee Module, a database-driven application for managing the various franchise pages of their website, including an improved store locator for various stores throughout Australia.

The Midas website was engineered for Search Engine Optimisation efficiency, ensuring high rankings through keyword rich meta tags and content.