Challenge

Translating community interest and other marketing into sales is an ongoing challenge in the highly competitive entertainment industry. The key is providing accurate, up-to-date information for consumers and fast, easy access to bookings and ticketing. For media, cross-promotion and marketing are a key drivers of revenue, ratings and sales. The online environment is no longer an accessory to existing media, it is a portal in its own right that allows you to engage with your audience in new ways.

Solution

coreDNA enables organisations engaged in media and entertainment to better utilise communication and technology tools to efficiently deliver cost-effective, high quality online products and information. Whether it is ticket sales, marketing information, tour schedules, competitions and giveaways or exposure for sponsors and advertisers, coreDNA provides the means to meet your business objectives.

Pages, Help Manager, News Manager and Statistics come standard with the coreDNA online engine. For a comprehensive solution we recommend organisations in Media & Entertainment also use the following:

Events / Bookings
The Events / Bookings Module enables clients to schedule a preferred booking time through your website. The booking time is sent automatically to a customer service email account where service personnel can determine whether to accept or reject the booking. The customer is notified of the acceptance or rejection via automated email.

Personalisation
Registered visitors to your site will see their personal preferences retained from their last visit. Content, such as products and content can be customised to the individual preferences the user has selected. The Personalisation module is designed to help you deliver targeted functionality and information to a range of customer segments.

Newsletter
coreDNA's Newsletter Module assists with customer communication, promotion and information sharing, allowing you to market and promote your products and services to specific target segments. The newsletter module will allow you to send structured newsletters, with pictures, to customers and prospects.

Integrated with the Visitor Registration Module, administrators can automatically create and manage their online database.

Blogs
coreDNA's Blog Module allows you to share your specialised expertise with site visitors while encouraging interactive dialogue with your regular visitors, building credibility, increasing interactivity and demonstrating thought leadership thereby increasing engagement and strengthening client relationships.

File Manager
coreDNA's File Manager streamlines data collection, storage and processing functionality by providing a centralised area for documentation, with access to view and action shared files assigned according to each users internal or external security profile. The system also allows version control on all documents helping to maintain file integrity. File Manager keeps product information accessible, accurate and actionable.

i-Vote
Ivote allows you to run interactive competitions on your site and segment the participation between entrants and voters. Site visitors can make nominations and/or cast votes in the competitions and custom fields are used to gather segmented data profiles on users to create a database of entrants and voters.

coreDNA Modules are engineered for Search Engine Optimisation efficiency to improve website exposure and ensure optimum search engine rankings. Search engine optimisation increases traffic to a website, which ultimately leads to more enquiries and potential sales. For advanced SEO services, contact our online strategy consultants on 1300 758 566.

There are over 55 coreDNA Modules to choose from. Check out our complete Module List to learn more.