King & Wilson decided to explore how a website could help their business through coreDNA. Within one month the website achieved return on investment.

Website Solution

King & Wilson use coreDNA to improve their service offering. The King & Wilson website allows users to quickly and easily request a quote through the Request Manager Module, which is automatically emailed to staff for action and reply.

Integrated with a tailored Intranet Solution providing a comprehensive information resource for employees, all requests are stored within an internal online CRM database, which centralises information for maximum operational efficiency. King & Wilson use coreDNA's authority model to assign various staff access to view and action requests, improving accountability and increasing responsiveness through improved processing functionality.

The Request Manager Module allows King a& Wilson to retrieve detailed information regarding requests by establishing a one-on-one online forum between the client and respective staff member, allowing conversations to occur in real-time. An efficient tool for handling both customer and employee enquiries, this enhances customer service while increasing employees efficiency.

The platform also provides the team with complete control over their website, allowing for quick and easy updates to content and images throughout the site and the provision of fresh and relevant content for visitors, in order to encourage return visits.

In addition, King & Wilson are able to track where visitors are referred from and what interests them on the site through coreDNA's fully integrated Statistics Module, providing feedback that ensures content remains relevant and goals and objectives are being reached.