Challenge

Franchisors often struggle with managing the governance of franchisee websites that are out of step with the corporate layout and branding that head office has in place. This can lead to operational inefficiencies and time wasted resolving  discrepancies.

Similarly, successful franchising depends on your ability to impart your knowledge and understanding of the business to franchisees and to implement reliable, repeatable systems.

Solution

coreDNA supplies a range of business tools to help franchisors overcome these challenges. In addition, it provides versatile marketing tools that guarantee return on investment and improved operational efficiency.

Pages, Help Manager, News Manager and Statistics come standard with the coreDNA online engine.

For a comprehensive solution we recommend Franchisors also use the following:  

Franchisee Module
coreDNA Retail Module offers franchisors the capability to centrally manage and control franchisee websites, whilst still allowing each franchisee the freedom of having their own individual site. The franchisor effectively controls the overall layout and corporate branding for each site, leaving the franchisee to focus on content and individual images relevant to their local geographic markets.

Visitor Registration
coreDNA Visitor Registration Module gives you the power to start building your own centralised online database, allowing you to market and promote your products and services to specific target segments.

Newsletter
coreDNA's Newsletter Module assists with customer communication, promotion and information sharing.  The newsletter module will allow you to send structured newsletters, with pictures, to customers and prospects.

File Manager
coreDNA's File Manager allow franchisors to maintain standards across all franchise outlets through the centralised management and sharing of company documents with each franchisee. This method allows information and changes to be implemented quickly and efficiently across the organisations of any scale.

coreDNA Modules are engineered for Search Engine Optimisation efficiency to improve website exposure and ensure optimum search engine rankings. Search engine optimisation increases traffic to a website, which ultimately leads to more enquiries and potential sales. For advanced SEO services, contact our online strategy consultants on 1300 758 566.

There are over 55 coreDNA Modules to choose from. Check out our complete Module List to learn more.