The new 4Walls website core objective was to accurately position the brand and build instant credibility through a quality portfolio of past work. From a function and cost perspective, site content had to be updated independently within the business in a simple and timely manner. The site also needed to communicate with two distinct customer segments, home builders and architects, and help generate leads.

Website Solution

4Walls was launched on the coreDNA platform, which immediately puts the website owner in control of their content, allowing for quick and easy uploading and editing.

Using the Secure Member Pages Module 4Walls were able to create hidden web pages, or “portals”. The portals provide private access to unique 4Walls construction projects targeted to specific customer segments. Architects and home builders access their private webpage portals via a unique login assuring them of complete information privacy whilst having the convenience of internet access for large amounts of project specific data.

The Image Gallery Module allows 4Walls to showcase their work portfolio without the lengthy download times for photographs that is often experienced on other architectural and building websites using Flash. The Image Gallery is a particularly important tool as it effectively facilitates the screening process for prospects.

In addition the site now helps build credibility and positions 4Walls as an industry leader via the News Module, through which 4Walls offers advice, tips and the latest industry news.

Through coreDNA's fully integrated Statistics Module 4Walls are also able to track where visitors are referred from and what interests them on the site through, providing feedback that ensures content remains relevant and goals and objectives are being reached.